I led the art direction for the redesign of EVMS Magazine. I focused on creating a fresh, modern design system choosing the typography, establishing the page grids, creating supporting graphic elements, and utilizing a distinct brand palette to differentiate the magazine from other EVMS publications.
The digital version of the magazine incorporated large hero images, subtle animations and a clean UI. Full-bleed photos in the print magazine provide a dramatic and expansive feel. Large headline type and drop caps pull the reader in and create visual hierarchy.
The result is a magazine that feels more grown up and sophisticated — a reflection of EVMS’ transformation from a small medical school to a vital academic health center.