Logo Designs
A collection of logo designs for a new construction home builder and short-term rental company specializing in upscale coastal homes and standout properties.
Logo redesign for a regional home builder whose products reflect the ease of coastal living with a nod to Southern charm. The dove in the logo is an important symbol for the Founders who see the company and its work as an extension of their faith.
Challenge
Modernize and refine the logo to reflect the clean, friendly and elegant homes the company built. The previous logo lacked flexibility for the variety of channels and applications Bishard Homes utilized for its marketing efforts creating awkward layouts and an outdated feel. The proportion of the dove in the former logo overpowered the name of the company and was visually off center and rigid without a sense of movement. I designed a responsive logo that adapted to the medium without losing brand recognition and preserving readability. In the redesigned logo the relationship between the dove and the name is balanced with the right visual hierarchy. A more muted and neutral update to the color palette retained the coastal feel of the product but anchored it in the stone, granite and other foundational materials used throughout the homes.
Process
There were several points where the former logo was not working. The first being that there was only one version that did not adapt to horizontal spaces nor scale down well for avatar use cases. I sought to remedy this by creating a responsive logo that worked across multiple screen widths, devices and platforms abbreviating the logo as it scaled down to preserve readability. The second problem was that the logo was visually disorienting with a depiction of a large dove on the upper left that made the logo feel visually off centered. The illustration resembled a swan more than a dove so I redrew the graphic to a more fluid and agile dove gracefully in flight as opposed to a rigid and highly abstracted “dove”. I drew inspiration from the coastal region for the color palette. For the word mark, I tested a variety of luxury modern serif fonts that were elegant without being too delicate. The brand needed to feel trustworthy and sturdy like the homes the company built without losing that essential sense of artistic detail that set Bishard Homes apart from other home builders.
Outcome
The visual rebrand exuded a light and elegant feel firmly built on a strong foundation with a variety of logo orientations for flexibility. The redesign lent itself well to motion for opening title cards on branded video content. The rebrand was seamless providing the perfect amount of enhancements without losing the core of what the brand represented or abruptly departing from the former logo.
Logo design for a short-term rental company offering exceptional coastal rentals in Virginia Beach. Transcendent manages several properties that have been carefully thought out, renovated and transformed into spaces that transcend the norm.
Branding and exterior architectural sign for a rental property at the Virginia Beach oceanfront. Atlantic Park Lofts proximity to the creative arts district, beach and surf park make it an attractive spot to stay, especially for remote work and athletic water competitions.
The wide expanse of brick on the street side of the building created an opportunity for a large-scale branding. Guests can easily locate the property and the design adds personality and visual interest. I researched and sourced the materials including the exterior wall cladding, artificial greenery, and sign material and metal finishes. The sign is illuminated at night. I worked with the sign installer to ensure power could run to the back-lit LED lights.
