SKILLS

UX Design • UI + Visual Design • Responsive Design • Product Design • Mobile Design • Wireframes • Prototypes • Components • Design Systems • User-Centered Design • Accessibility • Omni-Channel Design • A/B Testing • Interaction Design • Cross-functional Collaboration • Design Artifacts • Figma • Adobe Creative Suite • HTML + CSS

EXPERIENCE

 
 

Senior Designer
Two Ocean Education Partners
Oct. 2022 — Present

  • Increased student inquiries and drove conversion rates year-over-year by designing high-performing Creative

  • Elevated the quality of Creative across all subscribed marketing channels leading to higher top-of-funnel engagement, quicker launch into market, and client acquisition

  • Led UX enhancements across digital touchpoints decreasing friction and optimizing the user experience

  • Defined inputs, user flows, and interactive states across campaigns to maintain visual consistency and ensure accessibility

  • Supported organizational growth by streamlining production processes through the creation of templates and scalable design patterns

  • Applied learnings from scan rates, CTR rates, and test campaigns to optimize Creative performance

  • Expanded the scope of clients’ brands to include successful interactive experiences targeted at high school students without losing brand integrity

  • Collaborated with writers, designers, developers, project managers and data analysts to conduct A/B tests, interpret findings, and iterate on Creative

  • Articulated the rationale for design decisions to internal stakeholders to facilitate client approval and adoption of industry best practices

  • Participated in working group sessions and beta testing to establish design requirements, communicate pain points, and suggest future enhancements

  • Mentored junior designers through thoughtful design feedback

 
 

Marketing and Online Sales Specialist
Bishard Homes
Jan. 2022 — Sep. 2022

  • Elevated the brand’s presence in the market through polished logo designs, exterior architectural design elements, exterior building signs, interior wayfinding, and marketing collateral

  • Collaborated with Marketing and Sales to develop strategies for increasing customer engagement on the website and optimizing the user experience

  • Created marketing packages tailored to the home buyer to eliminate barriers to home ownership and provide transparency around the process of buying a home

  • Scheduled photo shoots and virtual tours for completed homes and maintained digital assets for updating home listings on the company and third-party websites

 
 

Graphic Designer
Eastern Virginia Medical School 
June 2016 — Jan. 2022

  • Crafted a consistent visual experience across all branded touchpoints including—but not limited to—EVMS Magazine, the EVMS website, marketing campaigns, campus displays, advertising, student recruitment, social media content and presentation materials for senior leadership

  • Led the redesign of EVMS Magazine for both the print and digital versions demonstrating creative leadership on a comprehensive project working fluidly across multidisciplinary teams to meet production timelines

  • Shared best practices on accessibility and worked with the Web team to make content compliant with accessibility guidelines

  • Designed motion ads for the highly visible exterior video display on campus

  • Produced detailed mockups and style sheets for digital projects and generated optimized assets for hand off to the Web Developer

  • Listened to internal clients and successfully translated their visions into thoughtful design solutions

 
 

Graphic Designer
IMPAQ International
Sep. 2009 — Dec. 2015

  • Conceptualized and implemented visual designs for print and digital communication including brochures, reports, information graphics, newsletters, marketing collateral, logos, presentations and social media content

  • Articulated the rationale behind design decisions to internal and external audiences and provided recommendations throughout the design process

  • Oversaw the production of commercially printed projects

  • Managed freelance designers and provided guidance and feedback

 
 

Communications Coordinator Educational Services, Inc.
Feb. 2006 — Aug. 2009

  • Served as the Editor for the company newsletter establishing the direction of each issue, writing content, completing the layout, creating graphics, managing contributor submissions and overseeing production

  • Coordinated the proposal development process and created tools to streamline the team's efforts and expedite tasks

  • Managed updates to corporate marketing materials

 
 

EDUCATION

 
 

UX Design Course
Google
2021

HTML, CSS, & Web Design Circuit
General Assembly
June 2017

AFA GRAPHIC DESIGN 
Corcoran School of the Arts and Design at The George Washington University
May 2011

BBA MARKETING 
James Madison University
May 2004