Print Design

Oversized Postcard

 

Print piece mailed to high school juniors to increase engagement with Scripps College and build brand affinity with students prior to their senior year. QR code scans were tracked to unique student ID’s to measure performance and inform marketing strategy. Variable copy on the mailer create a personalized experience with prominent QR codes to encourage action. The vibrant colors, bold headline treatment and vertical orientation help make the mailer particularly effective. The results showed an above average scan rate helping Scripps College build their inquiry pool for future incoming class years.

 

Bifold Mailer

 

Bifold mailer sent to students who had been accepted by Washington State University (WSU) to encourage them to submit their deposit. The mailer reminded students of the benefits of the WSU experience and offered automatic financial aid consideration with confirmation of their enrollment.

 

Marketing Brochure

 

Marketing brochure with a pocket on the interior of the cover designed to showcase a new construction community of single-family homes to potential buyers. The brochure highlights design features added by the builder as well as the neighborhood’s close proximity to the beach and local shopping and dining options.