Web Design - Hollins University

Collection of webpages for an all-women’s university designed to drive engagement and convert high-school students into inquiries who are then nurtured through the funnel to become applicants and future Hollins University students. The webpages were developed as part of larger campaign efforts that included email, SMS, sign-up forms, print and digital advertising.

College Prep Guide

Webpage design leaning into Hollins University’s rich traditions using assets from alumni scrapbooks. The content explains that attending an all-women’s university like Hollins is choosing a future full of purpose, leadership and strong connections.

Application Glow Up

A must-have digital guide for high-school students preparing to apply to college. Highly motivated students are proven to apply and yield sooner compared to students who do not engage prior to their senior year of high school.